Elevating Regional Leadership: Ficohsa in MERCO 2025 Rankings

Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.

Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.

Recognition for Group Companies in the Region

The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.

Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
Panama: Ficohsa appears in the country’s sectoral ranking.
El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.

Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.

Leaders honored for their exemplary leadership

The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:

Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.

These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.

Reputation as a key strategic element

MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.

Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.

Dedication to Central America and its stakeholders

This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.

Through the consolidation of good corporate practices and responsible leadership, Ficohsa reaffirms its contribution to business strengthening and the stability of the economic environment in Central America, projecting a future grounded in trust, innovation, and shared value.